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Marketing Places: Attracting investment, industry, and tourism to cities, states, and regions. 320 p.
Kotler, Philip,
Haider, D.,
Rein, I.
著
発行年月 |
1993年01月 |
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出版国 |
アメリカ合衆国 |
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言語 |
英語 |
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媒体 |
冊子 |
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ページ数／巻数 |
320 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9780029175965 |
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商品コード |
0209218618 |
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本の性格 |
学術書 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209218618 |
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内容
Offers a systematic analysis of why so many places have fallen on hardtimes, and makes recommendations on what can be done to revitalize a place'seconomy. The authors argue that the key to economic development is strategicmarketing, which involves having a vision of what a place can be.
