内容

目次

Part 1 Perspectives on strategic management: the content of strategy;the process of strategic management. Part 2 Strategic analysis: externalanalysis; internal analysis. Part 3 Strategy formulation: operations-levelstrategy; business-level strategy; corporate-level strategy;international-level strategy. Part 4 Strategy implementation: the challengesof change and organizational learning; context levers; systems levers; actionlevers. Part 5 Cases: apparel - case 1 - Jim Thompson Thai Silk Company, case2 - Cabriole Machine Maintenance, case 3 - Product Engineering, Inc., case 4- Windrock Plastics, case 5 - Fraser River Plastics Ltd., case 6 - BadgerPlastics - the acquisition process; snacks - case 7 - Ben & Jerry's Homemade- yo! I'm your CEO, case 8 - Tootsie Roll, Inc.; rubber - case 9 - Goodyear -the Gault years, case 10 - Titeflex Corporation - the turnaround challenge;airlines - case 11 - Valujet and the US airline industry in 1996, case 12 -Southwest Airlines; computer industry - case 13 - Dell Computer Corporation,case 14 - CHIPCOM, Inc. - trouble ahead, case 15 - Intel's Internetentanglement; analysis - case 16 - the Hue-Man Experience Bookstore, case 17- Akron Zoological Park, 1994, case 18 - handguns at Wal-Mart, case 19 - anon- competing on capabilities; formulation - case 20 - Motorola, Inc., case 21- Perdue Farms, Inc. - 1995, case 22 - Ryka, Inc. - 1994, case 23 - from ragscomes riches, case 24 - Reader's Digest Association, case 25 - Birra Moretti,case 26 Kentucky Fried Chicken and the global fast food industry, case 27 -Whirlpool's quest for global leadership, case 28 - Becton Dickinson -worldwide blood collection team; implementation - case 29 - SOR, Inc. -issues of implementation of TQM, case 30 - Kyocera Corporation, 1996, case 31- General Electric - managerial practices under Jack Welch, case 32 - W.L.Gore and Associates, Inc., case 33 - the Lincoln Electric Company, 1996, case34 - the Snowflake Potato Division, case 35 - Robin Hood, case 36 - DennisHightower - Walt Disney's transnational manager.