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Cases in Electronic Commerce. 2nd ed./ISE.
Huff.
著
発行年月 |
2001年01月 |
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出版国 |
シンガポール |
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言語 |
英語 |
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媒体 |
冊子 |
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ジャンル |
洋書／理工学／情報科学／コンピュータネットワーク |
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ISBN |
9780071123525 |
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商品コード |
0200136563 |
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本の性格 |
テキスト |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0200136563 |
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内容
Features a collection of 25 case studies, written by professors at therenowned Richard Ivey School of Business. Each case study is centered arounda real-world company, and provides detail on the implications associated withe-commerce initiatives. It allows students to appreciate the challenges facedwhen launching an e-commerce-based business.
