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Global Marketing. 4th ed./ISE.
Johannson.
著
発行年月 |
2005年04月 |
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出版国 |
シンガポール |
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言語 |
英語 |
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媒体 |
冊子 |
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ジャンル |
洋書 |
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ISBN |
9780071244541 |
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商品コード |
0200519848 |
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本の性格 |
テキスト |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0200519848 |
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内容
Useful as the first course in the undergraduate level and in MBA levelcourses, this text utilizes a three-pronged framework to a discussion of howto conduct global business: Foreign Entry, Local Marketing, and GlobalManagement. It develops the skills a marketing manager needs, to besuccessful in these tasks.
