内容

目次

Unit 1. Building blocks for effective messages: business communication,management and success; adapting your message to your audience;communicating across cultures; planning, writing and revising;designing documents, slides and screens. Unit 2 Creating goodwill:you-attitude; positive emphasis; reader benefits. Unit 3 Letters, memosand e-mail messages; formats for letters, memos and e-mail messages;informative and positive messages; negative messages; persuasivemessages; e-mail messages. Unit 4 Polishing your writing: editing forgrammar and punctuation; choosing the right word; revising sentencesand paragraphs. Unit 5 Interpersonal communication: listening;planning, conducting and recording messages; working and writing inteams; making oral presentations. Unit 6 research, reports and visuals:proposals and progress reports; finding, analyzing and documentinginformation; short reports; long reports; using visuals. Unit 7 Jobhunting: researching jobs; resumes; job application letter; jobinterviews; follow-up letters and calls and job offers.