内容

目次

I. THE LOGIC OF STRATEGIC ANALYSIS. 1. What Is Strategy? 2. What IsPerformance? 3. Evaluating Environmental Threats. 4. Evaluating EnvironmentalOpportunities. 5. Evaluating Firm Strengths and Weaknesses: TheResource-Based View. II. BUSINESS STRATEGIES. 6. Vertical IntegrationStrategies. 7. Cost Leadership. 8. Product Differentiation. 9. Flexibility:Real Options Analysis Under Risk and Uncertainty. 10. Tacit Collusion:Cooperation to Reduce Competition. III. CORPORATE STRATEGIES. 11. CooperativeStrategies: Strategic Alliances. 12. Diversification Strategies. 13.Organizing to Implement Corporate Diversification. 14. Merger and AcquisitionStrategies. 15. International Strategies.