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Consumer Behavior: An Applied Approach. hardcover 632 p.
Hanna, Nessim,
Wozniak, Richard.
著
発行年月 |
2000年01月 |
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出版国 |
アメリカ合衆国 |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数／巻数 |
632 p. |
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ジャンル |
洋書 |
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ISBN |
9780130895028 |
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商品コード |
0205641337 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0205641337 |
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内容
A text designed to involve students. Early chapters introduce keyconcepts in consumer behavior and consumer research. Later chaptersdeal with individual influences on behavior, and with social andcultural influences on consumption behavior. Continuing themesthroughout are finance and economics,
