内容

目次

I. COMMUNICATION FUNDAMENTALS AND CHALLENGES. 1. Communicating in anOrganization. 2. Mastering Communication Technology. 3. CommunicationChallenges in a Diverse World. II. WRITING BASICS. 4. Planning BusinessDocuments. 5. Organizing, Composing, and Designing Business Documents. 6.Revising and Editing Business Documents. III. ORGANIZATIONAL LETTERS ANDMEMOS. 7. Writing Direct Requests. 8. Writing Good-News, Goodwill, andInformation. 9. Writing Bad-News and Negative Messages. 10. WritingPersuasive Messages. IV. REPORT AND PROPOSAL WRITING. 11. Planning andResearching Business Reports and Proposals. 12. Using Visual Aids inBusiness Reports and Proposals. 13. Organizing and Writing Short and LongReports. 14. Organizing and Writing Short and Long Proposals. V. FORMS OFORAL COMMUNICATION. 15. Delivering Speeches and Oral Presentations. 16. OralCommunication in Groups. VI. EMPLOYMENT COMMUNICATION. 17. Targeting YourCareer: Writing Resumes and Cover Letters. 18. Effective EmploymentInterviewing. Appendix A. Preparing Business Documents. Appendix B. Basicsof Grammar and Usage. Appendix C. Internet Research. Glossary. References.Photo Credits. Indexes.