商品詳細 | Knowledge Worker

The Essence of Consumer Behaviour. (Essence of Management: Prentice Hall Series)　paper　200 p.

絶版
価格 \-

この商品について問合せる

発行年月	1997年01月
出版社／提供元	Pearson Education (Prentice Hall USA)
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	paper
ページ数／巻数	200 p.
ジャンル	洋書
ISBN	9780135731222
商品コード	0205108977
書評掲載誌	Choice
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0205108977

内容

Aims to help managers and students quickly understand why consumers makethe decisions they do - and how to influence those decisions. This bookdiscusses the importance of understanding consumer behaviour, and the toolsand techniques available for doing so.

* The Importance of Understanding Consumer Behaviour. * Motivation. *Goals and Incentives. * Uncertainty and Post-Purchase Dissonance. *Personality and Self-Concept. * Perception and Learning Attitudes. * Peer andReference Groups. * New and Repeat Buying. * High-Involvement PurchasingBehaviour. * Segmentation. * Buyer Behaviour in Services Markets. * Buyingand the Marketing Mix.

カート

カートに商品は入っていません。

前のページに戻る