Semiotics in the United States.(Advances in Semiotics Ser) cloth 176 p.
内容
Offers an account of the rise of semiotics in the United States. Thiswork focuses on salient individuals and intellectual issues, includingtheatre, television, folklore, sociology, tourism, and graphic design. Italso examines semiotic applications to architecture, marketing andadvertising, jurisprudence, and medicine.
