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Business Marketing: A Global Perspective.　paper　1 p.

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価格 \17,761（税込）

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発行年月	1996年01月
出版社／提供元	Richard D. Irwin, Inc.
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	paper
ページ数／巻数	1 p.
ジャンル	洋書
ISBN	9780256159769
商品コード	0205569095
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0205569095

内容

This text approaches the topic of business-to-business marketing from astrategic perspective, integrating global concerns throughout. Casesare included at the end of the text to illustrate and augment theconcepts previously examined. The marketing relevance of culturaldifferences is considered.

An overview of business-to-business marketing; marketing strategy andplanning; industry analysis - analyzing the business system andcompetitors; buyer behaviour and market selection; business-to-businessmarketing intelligence, analysis and tools; global business-to-businessproduct management; business-to-business pricing strategies;communicating with customers; place/distribution; currentbusiness-to-business marketing issues.

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