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Consumer Behavior: Building marketing strategy. 7th ed./ISE.
Hawkins, Delbert I.,
Best, R.J.,
Coney, K.A.
著
発行年月 |
1997年01月 |
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出版国 |
シンガポール |
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言語 |
英語 |
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媒体 |
冊子 |
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ジャンル |
洋書 |
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ISBN |
9780256218954 |
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商品コード |
0209808669 |
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本の性格 |
テキスト |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209808669 |
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内容
The aim of this text is to give students the knowledge and skillsnecessary to perform detailed consumer analysis, in order to understandmarkets and develop strategies. It covers ethics, global topics,demographics, sub-cultures, technology and includes exercises and casestudies.
