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Advertising and Promotion: An Integrated Marketing Communications Perspective. (Irwin/McGraw-Hill Series in Marketing) 4th ed. h
Belch, George E.,
Belch, Michael A.
著
発行年月 |
1997年01月 |
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出版国 |
アメリカ合衆国 |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ジャンル |
洋書 |
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ISBN |
9780256218992 |
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商品コード |
0205351653 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0205351653 |
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内容
This text examines how advertisers need to communicate with consumersthrough the myriad outlets - print, radio, cable, satellite TV, andInternet - into the 21st century. It covers use of the Internet, globalexamples, marketing principles and real-world marketing communicationscampaigns.
