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目次

PART ONE: OVERVIEW OF INTERNATIONAL TOURISM MARKETING PRINCIPLES - TheMarketing Concept and International Tourism Marketing - StrategicAnalysis and Strategy Formulation - PART TWO: ISSUES AND TRENDS INCONTEMPORARY TOURISM MARKETING - The Impact of Technology on TourismMarketing; P.Alford - Green Strategies in the Tourism and HospitalityIndustries; D.Diamantis & A.Ladkin - The Influence of Human Resource onTourism Marketing; E.Szivas - Managing the Service Encounter:Consistent High Quality through 'Internet Marketing'; G.McGrath - PARTTHREE: STRATEGIC MARKETING IN THE TOURISM SECTORS - Strategic Marketingof Tourism Destinations; R.Batchelor - Strategic Marketing in theHospitality Sector; T.Knowles - Strategic Marketing in the AirTransport Sector - Strategic Marketing in the Tour Operator Sector;T.Knowles & P.Grabowski - Strategic Marketing in the Travel AgencySector; L.Andreu Simo & E.Bigne - Future Trends in the Travel andTourism Industry