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INTRODUCTION TO MARKETING - The SkiSailer: Marketing A Young Investor'sDream - Delissa in Japan - MARKETING DECISIONS: THE FIVE 'Ps' - Segmentationand Positioning - Konica Corporation - Kirin Brewery Co. Ltd. (A) - (KirinBrewery Co. Ltd. (B)- Teacher's Manual) - (Kirin Brewery Co. Ltd. (C)-Teacher's Manual) - Product Line - Daewoo Motor Company UK (A) - Interdrinks- Salomon: The Monocoque Ski - Service Policy - Hong Kong and Shenzhen Bank(A) - Hong Kong and Shenzhen Bank (B) - Hong Kong and Shenzhen Bank (C) -Hong Kong and Shenzhen Bank (D) - Hong Kong and Shenzhen Bank (E) - Hong Kongand Shenzhen Bank (F) - Pricing - Computron Inc. - Pharma Swede: Gastirup -Distribution - Jordan A/S - GPS One-Hour Service: Moving Abroad -Communication - Ericsson's Global Brand Campaign - Mediquip S.A. -INTERNATIONAL MARKETING: GLOBAL INTEGRATION AND STRATEGY - Libby's Beverages:UM Bongo Fruit Drink - Hilti Corporation (A) - (Hilti Corporation (B) -Teacher's Manual) - Haaks Europe - INTERNATIONAL MARKETING: ORGANISATION &STRATEGY IMPLEMENTATION - Alto Chemicals Europe - (Alto Chemicals Europe -Teacher's Manual) - Sony Europa (A) - (Sony Europa (B) - Teacher's Manual) -(Sony Europa (C) - Teacher's Manual)