内容

目次

Preface - new! improved!! not tested on animals!!!; introduction - theair in your Aero; 7 shades whiter; beanz meanz Heinz - what makesslogans stick?; it is. are you? - sentence types and sentencestructure; players pleas - puns, associations, and meanings; you in theshocking pink shellsuit - pronouns and address; bread wi' nowt takenowt - languages and varieties as signs; do we have time for a coffee? -conversations and everyday life; shall I compare thee to a pint ofbitter? - metaphor; see above, see above, see above...words andpictures; concentrated Persil supports trees - green ads and agency;AIDS, ads and them vs. us; audiences, effects and REG.