内容

目次

Part 1 Political representations of enterprise: freeing the spirit ofenterprise - genesis and development of the concept of enterpriseculture, P.Morris; what we might mean by "enterprise discourse"?N.Fairclough; the rhetoric of enterprise, R.Selden; reforming the self- the characters of Thatcherism, P.Heelas. Part 2 Enterprise culture indifferent contexts: enterprise culture and management education inFrance - socio-linguistic perspectives, R.Crawshaw; a Thatcher exportphenomenon? the enterprise culture in Eastern Europe, L.Ray; enterpriseculture and Kulturgesellschaft - Britain and West Germany compared,H.Schwengel; post-Fordism and enterprise culture - flexibility,autonomy and changes in economic organization, P.Bagguley. Part 3Market values and consumer sovereignity: the privelege of the producer,N.Abercrombie; design in enterprise culture - design for whose profit?,N.Whitely; justice enters the marketplace - enterprise culture and theprovision of legal services, C.Stanley; consumer sovereignity and theintegrity of practices, R.Keat.