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How to tackle case study analysis. Part 1 Cases: Harris; Waterford;Stepcan; Electrolux; Stabburet AS; Forte; Lucas aftermarket; Heineken;Sketchley's; TGI Fridays; Kodak Norge; JCB; Abn Amro; EuroDisney;Chester Zoo. Part 2 Theory notes: An Introduction to Marketing andMarketing Strategy; The Marketing Environment; Consumer andOrganizational Buyer Behaviour; Marketing Research; Forecasting; MarketSegmentation, Targeting, Positioning; Competition; Products and ProductManagement; Distribution/Marketing Channels; Pricing; MarketingCommunications/Promotion; Services Marketing; Industrial Marketing;Marketing Planning; International Marketing.