内容

目次

Part 1: A Changing Society Introduction 1. Society as TriangularRelationship 2. Change: But in which direction? 3. Conflicting Spheresin a Bargaining Society Part 2: Corporate Social Responsibility and thePrinciples of Societal Interface Management and Reputation Introduction4. The Issue Life Cycle of Corporate Social Responsibility 5.Interfaces and Initiatives of Self-Regulation/Discipline 6. Reputationand Correction: A framework Part 3: Societal Interface ConflictsIntroduction 7. Cheaper Through Exploitation? C&A versus Clean ClothesCampaign 8. Clean, Fresh and Quiet: Schiphol Airport versus Friends ofthe Earth 9. The Choice of a New Genocide? PersiCo versus Free BurmaCoalition 10. Dictator Beer: Heineken versus Burma Centrum Nederland11. Do it Just: Nike versus Oxfam 12. The Ocean as a Rubbish Dump:Shell versus Greenpeace 13. Quiet Diplomacy: Shell versus AmnestyInternational and Pax Christy 14. Stitching for Nothing: Adidas versusClean Clothes Campaign 15. No GM Soy: Cargill versus Greenpeace 16.Patentable Sick - HIV/AIDS in Africa: GlaxoSmithKline versus Oxfam 17.Dredging in Burma: IHC Caland versus Burma Centrum Nederland 18. KIEAFamily: KIEA versus the SP 19. Kyoto Bashing: ExxonMobil versusGreenpeace 20. Blood Diamonds: ABN Amro versus SOMO 21. Dioxin Salmons:Nutreco versus the BBC and Friends of the Earth 22. Measuring Mercury:Unilever versus Greenpeace 23. Where's the Beef? McDonald's versus VLANPart 4: Conflict or Strategic Stakeholder Dialogue? 24. Lessons inReputation, Correction and Self Discipline 25. Towards a StrategicStakeholder Dialogue Bibliography Index