The Electronic Retailing Market(National Retail Federation) H 176 p. 96
Packaged Facts, Inc., 著
内容
目次
TV HOME SHOPPING. Market Overview: TV Home Shopping. The Competitive Situation in TV Home Shopping. Marketing Trends and Customer Demographics. INFOMERCIALS. Market Overview: Infomercials. The Competitive Situation in the Infomercial Industry. Marketing Trends in the Infomercial Industry. INTERACTIVE RETAILING. Market Overview: Interactive Retailing. Interactive Television Retailing. Interactive Computerized Retailing. Consumer Usage. Appendix. Index.
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