"A solid, intelligent and fair account of the hubris that made Enron famous and important, then crazy and crooked."–Martin Mayer, author of The Fed and The Bankers"Loren Fox unravels one of the great downfalls in the history of corporate America and lays bare the toxic confluence of innovation, greed, and hubris."–James S. Hirsch, author of Hurricane: The Miraculous Journey of Rubin Carter and Riot and Remembrance"The tragic debacle of Enron is a defining event for today's generation of business professionals. Loren Fox synthesizes the complex details into a story that is lucid, engrossing, and fast–paced. Study this story as a mirror for our time."–Robert F. Bruner, Distinguished Professor of Business Administration,Darden Graduate Business School, University of VirginiaThe word "Enron" has officially entered the American vocabulary–not as the symbol of excellence and innovation that Chairman Kenneth Lay envisioned but as the corporate embodiment of greed, excess, and unprecedented fraud. Never in history has one company plummeted so quickly from the heights of power and glory to the depths of public humiliation, bankruptcy, and criminal investigation, dragging so many individuals and firms down with it. Simultaneously fascinating and frightening, Enron: The Rise and Fall provides today's most illuminating and entertaining book on what was right–and wrong–with late twentieth–century corporate America.