目次

FIRM BOUNDARIES. The Evolution of the Modern Firm. The Horizontal Boundaries of the Firm Economies of Scale and Scope. The Vertical Boundaries of the Firm. The Transactions Costs of Market Exchange. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives. Diversification. MARKET AND COMPETITIVE ANALYSIS. Competitors and Competition. Strategic Commitment. The Dynamics of Pricing Rivalry. Entry and Exit. Industry Analysis. STRATEGIC POSITION AND DYNAMICS. Strategic Positioning for Competitive Advantage. Sustaining Competitive Advantage. The Origins of Competitive Advantage: Innovation, Evolution, and Environment. INTERNAL ORGANIZATION. Incentives and Agency. Strategy and Structure. Power and Culture. Strategy and the General Manager. Glossary. Index.