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Fund-Raising Fundamentals: A guide to annual giving for professionals and volunteers.　cloth　416 p.

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価格 \18,429（税込）

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発行年月	1994年01月
出版社／提供元	John Wiley & Sons, Inc.
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	cloth
ページ数／巻数	416 p.
ジャンル	洋書
ISBN	9780471595359
商品コード	0209407517
本の性格	実務向け
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209407517

内容

This practical guide has been developed to cover all aspects offund-raising, from direct mail solicitation to volunteer activities. Ituses checklists, charts and sample letters to illustrate key points,allowing even the most experienced fund-raisers to improve theirresults.

Developing Annual Gift Support by Raising Friends and BuildingRelationships; Asking for Money: Begin with Testing by Mail; DirectMail Acquisition: Constituency Building; Donor Renewal: ACommunications Art; Membership and Membership Associations; Groups,Guilds, and Support Organizations; Activities, Benefits, and SpecialEvents; The Volunteer-Led, Personal Solicitation Annual GivingCampaign; Other Ways to Raise Money Every Year; Managing theComprehensive Annual Giving Program; Appendices; Notes; SelectedReferences; Index.

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