Selling the City hardcover 226 p. 90
Ashworth, G. J., Voogd, H. 著
目次
Applications of Marketing Theory. The City Market: A Theoretical and Practical Structure. Market Analysis: Selecting the Target Groups. Shaping the Product. The Promotion of Places. Organizational Consequences. The Balance Sheet: Place Marketing and Urban Revitalization. Conclusions. Index.
カート
カートに商品は入っていません。