内容

目次

1. Electronic commerce and electronic marketplaces; 1.1. Market-basedcoordination; 1.2. Fixed versus dynamic pricing; 1.3. Advanced auctiondesign for electronic markets; 1.4. The structure of this book; 2.Internet marketplaces - a technical perspective; 2.1. The role ofelectronic brokers; 2.2. Electronic brokerage services on the internet;2.3. Software architectures of electronic commerce applications; 2.4Services of an electronic broker; 2.5. OFFER - a sample implementation;2.6. Technical challenges and directions; 3. The difficulty of settingprices; 3.1. Market structures; 3.2. Setting optimal prices; 3.3.Towards dynamic pricing; 4. Methods for the analysis and design ofelectronic markets; 4.1. Equilibrium theory; 4.2. Game theory; 4.3.Mechanism design theory; 4.4. Experimental economics; 4.5.Computational economics and simulation; 5. Automated negotiations - asurvey of state-of-the-art practices; 5.1. A roadmap to negotiationsituations in electronic commerce; 5.2. One-on-one bargaining; 5.3.Multilateral negotiations; 5.4. A critical review of game-theoreticalauction models; 5.5. Experimental analysis of standard auctionmechanisms; 5.6. Towards new frontiers - multi-unit auctions; 5.7.Analysis of online auctions; 5.8. Summary; 6. Experimental analysis ofmulti-attribute auctions; 6.1. Multi-attribute procurementnegotiations; 6.2. Description of the analyzed mechanisms; 6.3.Research questions; 6.4. Trading financial derivatives - a samplescenario; 6.5. Implementation of an electronic brokerage service; 6.6.Results of a laboratory experiment; 7. Economic models ofmulti-attribute auctions; 7.1. Previous game-theoretical analysis; 7.2.Comparison of conventional and multi-attribute auctions; 7.3.Multi-unit extensions; 7.4. Summary; 8. Conclusions and perspectives;8.1. Applicability and prerequisites; 8.2. The role of decisionsupport; Appendix: utility theory and decision analysis; Techniques;Basic ideas of utility theory; Multi-objective decision analysis;References; Index.