内容

目次

Part I: Introduction. Communication theory and scholarship. Theory in the process of inquiry. Part II: General theories. System theory. Structural theories of signs and meaning. Cognitive and behavioral theories. Symbolic interactionist and dramatistic theories. Theories of cultural and social reality. Interpretive and critical approaches. Part III: Contextual theories. Theories of interpersonal communication: personal and discourse processes. Theories of interpersonal communication in relationships. Theories of group communication. Theories of organizational communication. Theories of mass communication. Part IV: Capstone. Trends in communication theory. Bibliography. Author index. Subject index.