内容

目次

Part one: concepts, definitions and indicators of tourism demand;consumer behaviour and tourism demand; models and patterns of tourismdemand; measuring demand for tourism. Part two: the destination; theeconomic impact of tourism; the environmental impact of tourism; thesocio-cultural impact of tourism; carrying capacity; tourism anddevelopment planning. Part three: government organizations;intermediaries; transportation; attractions; accommodation. Part four:marketing for tourism - the historical roots; marketing management fortourism; marketing planning; the marketing mix. Part five: informationtechnology; the future of tourism. Part six: major case study 1 -destinations in decline; major case study 2 - visitor management; majorcase study 3 - tourism planning in Eastern Europe; major case study 4 -tourism project assistance from the European Union; major case study 5- relationship marketing; major case study 6 - information technology;a compendium of tourism sources.