目次

Chapter 1. Mass Communication And Mass Media 2. Books - The First andMost Respected Mass Medium 3. Newspapers - News and The News Media 4.Magazines - Voices for Many Interests 5. Motion Pictures - The GreatEntertainer 6. Radio - The First Broadcast Medium 7. Television - The MostInfluential Medium 8. The New Media - Communication For The Digital Age 9.International Communication and Global Media 10. Popular Culture -Entertainment, Sports and Music 11. Advertising -Using Media in theMarketplace 12. Public Relations - Influencing Beliefs, Attitudes and Actions13. The Audience - Characteristics Of Users Of The Media 14. Controls -Politics, Policies and Economics 15. Media Effects - Explaining the Processesand Influences of Mass Communication 16. Ethics - Assessing Media Behaviourand Content