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【ニューメディア,ニューポリシー:未来に向けてのメディア・コミュニケーション戦略】

New Media, New Policies:Media and Communications Strategies for the Future '96

Collins, R  著

在庫状況 海外在庫有り  僅少 お届け予定日 20日間  数量 冊 
価格 \24,340(税込)         

発行年月 1996年10月
出版社/提供元
出版国 イギリス
言語 英語
媒体 冊子
装丁 hardcover
ページ数/巻数 256 p.
ジャンル 洋書/社会科学/社会学 /メディア・情報・コミュニケーション
ISBN 9780745617855
商品コード 0209644168
本の性格 学術書
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209644168

内容

We are in the middle of a communications revolution, expressed in a proliferation of media forms and media technologies. Are these changes a threat or a promise? Who is to control access to the media, old and new? What role should competition play in their further development? The United Kingdom is something of a global 'laboratory' for the deregulation and liberalization of media and communications. This is the first book to look systematically at the implications of the UK's experience and to provide clear guidelines for the future. Richard Collins and Cristina Murroni question orthodox views of both Left and Right concerning media and communication policies. Unlike many in the Left, they acknowledge the achievements of liberalism and in fact advocate an expansion of competition in some contexts. In contrast to the Right they argue that media and communications are too important to society to be left solely to the market – not least because markets often fail. Regulation is needed for effective competition, to ensure affordable access to essential services and to protect citizens and consumers. Collins's and Murroni's study was undertaken at the Institute for Public Policy Research – the UK's leading centre–left 'think tank'. Their findings are essential reading for policy–makers, students and professionals in the area of modern media and communications.

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