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Strategic Brand Management: New approaches to creating and evaluating brand equity. 2nd ed. paper 224 p.
Kapferer, Jean-Noel.
著
発行年月 |
1997年01月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数／巻数 |
224 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9780749420697 |
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商品コード |
0209713326 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209713326 |
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内容
An in-depth account of aspects of brand management, dealing with theconcept and practice of the subject in its totality. There are examples andcase studies of world brands throughout, paying particular attention to thedevelopment of global brands.
