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Preface How to use the workbook Why prepare a business plan? Whatfinanciers look out for Phase 1: History and position to date Assignment 1:Business purpose and aims Assignment 2: A description of your businessAssignment 3: A description of your products and/or services Phase 2: Marketresearch Introduction Assignment 4: Customers Assignment 5: CompetitorsAssignment 6: A plan for market research Phase 3: Competitive businessstrategy Introduction Assignment 7: Pricing Assignment 8: Advertising andpromotion Assignment 9: Place and distribution Phase 4: Operations Assignment10: The operations plan Phase 5: Forecasting results Introduction Assignment11: The sales forecast Assignment 12: Pro forma balance sheet Assignment 13:Pro forma profit-and-loss statement Assignment 14: Pro forma cash-flowstatement Assignment 15: Break-even analysis Assignment 16: Financingrequirements Phase 6: Business controls Introduction Assignment 17: Financialcontrols Assignment 18: Sales and marketing controls Assignment 19: Otherbusiness controls Phase 7: Writing up and presenting your business planAssignment 20: Writing up and presenting your business plan Appendix 1:Market research information sources Appendix 2: Sources of finance for newand small businesses Index