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目次

Contents: Introduction. Ideology and the Profession: The ideology of finance – part I: “Ideology and the theory of financial economics”, George M. Frankfurter and Elton G. McGoun; The ideology of finance – part II: “ From unrealistic assumptions to realistic theories? positive financial economics as a catch –22”, George M. Frankfurter and Elton G. McGoun; Justification: “ Propaganda, accounting and finance: an exploration”, David J. Collinson; Dissemination: “ Reciting the Kama Sutra in the lotus position under a sacred fig tree: the making of financial economics”, George M. Frankfurter and Elton G. McGoun; Preservation: – part I: “ Market efficiency or behavioural finance: the nature of the debate”, George M. Frankfurter and Elton G. McGoun. Ideology and Inquiry: Preservation – part II: “The role of anomalies in finance, what are they and what are they good for?”, George M. Frankfurter and Elton G. McGoun; Language: “Signalling and semiotics: a search for meaning”, George M. Frankfurter and Elton G. McGoun; Discourse – part I: “Scientific conversation in financial economics”, Sara Ann Rieter and Paul F. Williams; Discourse – part II; Discourse – part III: “Market efficiency or behavioural finance? review”, Ernest Welker; Status: “Machomatics in egonomics”, Elton G. McGoun. Finance and Society: Financial markets – part I: “Hyperreal finance”, Elton G. McGoun; Financial markets – part II: “A sociological explanation of financial market growth”, Douglas E. Allen, Elton G. McGoun and George W. Kester; Finance and fashion: “Fashion and finance” Elton G. McGoun; Finance and consumption: “Hedonic investment.” Douglas E. Allen and Elton G. McGoun; Dividends and society – part I: “Dividends and society”, Elton G. McGoun; Dividends and society – part II: “The rationality of dividends”, George M. Frankfurter and William R. Lane; Dividends and society – part III: “ What is the puzzle in ‘the dividend puzzle’?”, George M. Frankfurter. Finance and the Individual: Behavioral finance – part I: “Resistance is futile: the assimilation of behavioural finance”, George M. Frankfurter and Elton G. McGoun; Behavioural finance – part II: “Beyond behavioural finance.” Elton G. McGoun and Tatjana Skubic; Risk behaviour and finance: “Taking practical views of risk-taking”, George M. Frankfurter, Elton G. McGoun and Kevin Chiang; Finance and imagery “ Individuals, images and investments”, Tatjana Skubic and Elton G. McGoun; Conclusions.