内容

目次

Introduction. Part I: Economics ??? The Science of How People Deal with Scarcity. Chapter 1: What Does Economics Study? And Why Should You Care? Chapter 2: Cookies or Ice Cream? Tracking Consumer Choices. Chapter 3: Producing the Right Stuff the Right Way to Maximize Human Happiness. Part II: Macroeconomics ??? The Science of Economic Growth and Stability. Chapter 4: Measuring the Macroeconomy: How Economists Keep Track of Everything. Chapter 5: Inflation Frustration: Why More Money Isn???t Always a Good Thing. Chapter 6: Understanding Why Recessions Happen. Chapter 7: Fighting Recessions with Monetary and Fiscal Policy. Part III: Microeconomics ??? The Science of Consumer and Firm Behavior. Chapter 8: Supply and Demand Made Easy. Chapter 9: Getting to Know Homo Economicus, the Utility–Maximizing Consumer. Chapter 10: The Core of Capitalism: The Profit–Maximizing Firm. Chapter 11: Why Economists Love Free Markets and Competition. Chapter 12: Monopolies: How Badly Would You Behave If You Had No Competition? Chapter 13: Oligopoly and Monopolistic Competition: Middle Grounds. Chapter 14: Property Rights and Wrongs. Chapter 15: Market Failure: Asymmetric Information and Public Goods. Part IV: The Part of Tens. Chapter 16: Ten (Or So) Famous Economists. Chapter 17: Ten Seductive Economic Fallacies. Chapter 18: Ten Economic Ideas to Hold Dear. Appendix. Index.