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Contents Introduction Marketing of Tourism Places: What Are We Doing? Visitor Expectations of Tourism Benefits in Zambia  Tourism Marketing Management in Small Island Nations: A Tale of Micro-Destinations Foreign and Domestic Escorted Tour Expectations of American Travelers A Comparison of Package and Non-Package Travelers From the United Kingdom An Expert System for Promotion Budget Allocation to International Markets Cross-Cultural Tourism Marketing Research: An Assessment and Recommendations for Future Studies Travel Motivation Variations of Overseas German Visitors Tour Operators’ Role in the Tourism Distribution System: An Indonesian Case Study “De Higher de Monkey Climb, de More ’e Show ’e Tail”: Tourists’ Knowledge of Barbadian Culture Long-Term Impact of a Mega-Event on International Tourism to the Host Country: A Conceptual Model and the Case of the 1988 Seoul Olympics Health Tourism: A New Positioning Strategy for Tourist Destinations Projecting Western Consumer Attitudes Toward Travel to Six Eastern European Countries Reference Notes Included Index