目次

Contents About the Editors Contributors Introduction Part I: Overview Chapter 1. Consumer Behavior Related to Tourism Learning Objectives Motivation of Tourists Typologies of Tourists Destination Choice Models of Consumer Behavior in Tourism The Nonuser Summary and Conclusions Concept Definitions Review Questions Part II: Destination Selection and Product Choice Chapter 2. Estimating What Affects Tourist Destination Choice Learning Objectives Introduction Theoretical Background of Discrete Choice Experiments A Model of Choices of Hypothetical Destinations on Five Caribbean Islands A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario Summary and Conclusions concept Definitions Review Questions Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach Learning Objectives Introduction Means-End Theory General Methodology for Assessing Means-End Relationships Study Objectives and Methodology Analysis and Results Implications for Leisure and Destination Research Concept Definitions Review Questions Optional Project: Measuring Means-End Chains Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process Learning Objectives Introduction The Structure of Destination Choice Sets Study Hypotheses Data Collection Operationalizing facilitators and Inhibitors Results Concluding comments Concept Definitions Review Questions Chapter 5. Tourists' Decision-Making and Behavior Processes Learning Objectives Introduction Major Aspects of Tourists' Decision-Making and Behavior Processes The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory The Positivist View: The Rational Tourist The Interpretivist View: The Other Aspect of the Tourist Summary and conclusions Concept Definitions Review Questions Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes Learning Objectives Introduction Data and Method Findings Marketing Implications Recommendations for Future Research Concept Definitions Review Questions Chapter 7. Consumer Decision Making and Prepurchase Information Search Learning Objectives Marketing Communications in the Travel and Tourism Industry The Nature of Prepurchase Information Search Types of Information Sought Amounts and Sources of External Information Search Determinants of Information Search Purchase Involvement and Information Search Strategic Implications Concept Definitions Review Questions Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism Learning Objectives Introduction Purpose of the Study Methodology Findings Implications Limitations Conclusions Concept Definitions Review Questions Chapter 9. Package Tourism and Customer Loyalties Learning Objectives Chapter Aim and Structure Package Tourism Travel Experiences and Loyalties Descriptors of Package Tourism Loyalties Summary and Conclusions Concept Definitions Review Questions Part III: Perceptions, Expectations, and Satisfaction Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey Learning Objectives Destination Image Image and Marketing An Empirical Study of the Image Change Induced by Actual Experience of Turkey Conclusions Concept Definitions Review Questions Chapter 11. Valuing Changes to Scenic Byways Learning Objectives Introduction Economics of Travel Choice Behavior Sur