著者紹介

内容

目次

I. RESEARCH AS A BASIS FOR UNDERSTANDING MASS COMMUNICATION. 2. ThePayne Fund Studies: The Effects of Movies on Children. 3. The Invasionfrom Mars: Radio Panics America. 4. The People's Choice: The Media in aPolitical Campaign. 5. Audiences for Daytime Radio Serials: Uses andGratifications. 6. The Iowa Study of Hybrid Seed Corn: The Adoption ofInnovation. 7. Experiments with Film: Persuading the American Soldierin World War II. 8. Communication and Persuasion: The Search for theMagic Keys. 9. Personal Influence: The Two-Step Flow of Communication.10.Project Revere: Leaflets as a Medium of Last Resort. II. TELEVISIONIN THE LIVES OF OUR CHILDREN: THE EARLY YEARS. 12. The Agenda-SettingFunction of the Press: What to Think About. 13. Violence and the Media:The Turbulent Sixties. 14. The Surgeon General's Report: Television andSocial Behavior. 15. Television and Behavior: Ten Years of Progress.16. The Lessons of the Milestones. Index.