内容

目次

Preface. Mass Communication in Society: Swimming in the Media Sea.Research and Theory in Mass Communication: How We Study Media Scientifically.Portrayals of Groups: Distorted Social Mirrors. Advertising and Marketing:Baiting, Catching, and Reeling Us In. Children and Media: More Than JustLittle Adults. Sports and Music: Emotion in High Gear. News: Setting theAgenda About the World. Politics: Using News and Advertising to WinElections. Violence: Watching All That Mayhem Really Matters. Sex:Pornography, Innuendo, and Rape as a Turn-On. Teaching Values and Health:Media as Parent, Priest, Physician, and Moral Arbiter. Handling Media: LivingWith New Technologies and Communicating About Media.