内容

目次

Introduction: news media's use of presidential polling in the 1990s -an introduction and overview, Paul J. Lavrakas and Michael W. Traugott.Part 1 Developments in media polling: election polling in historicalperspective, Susan Herbst; Page One use of presidential pre-electionpolls 1980-1992, P.J. Lavrakas and Sandra L. Bauman; the use of focusgroups to supplement campaign coverage, M.W. Traugott. Part 2 Themethodology of media polls: how pollsters and reporters can do a betterjob informing the public - a challenge for Campaign '96, Warren J.Mitofsky; a review of the 1992 VRS exit polls, W.J. Mitofsky and MurrayEdelman; methods of allocating undecided respondents to candidatechoices in pre-election polls, Robert P. Daves and Sharon P. Warden.Part 3 Media polls in the 1992 election: the 1992 election and thepolls - neither politics nor polling as usual, Richard Morin; theevolving use of public-opinion polls by "The New York Times" - theexperience in the 1992 presidential election, Michael R. Kagay;problems of character - was it the candidate or the Press?, M.W.Traugott and Jennifer Means. Part 4 Public reactions to media polls:the people, the Press, and Campaign '92, Andrew Kohut and Larry Hugick;media, momentum and money - horse-race spin in the 1988 Republicanprimaries, Diana C. Mutz. Conclusion: the media's use of election polls- a synthesis and recommendations for 1996 and beyond, P.J. Lavrakasand M.W. Traugott.