内容

目次

Part 1 The language of tourism. Part 2 Tourism as language: a growingawareness of tourism as language; four major theoretical perspectives ontourism and their socio-linguistic correlates; properties of the language oftourism; convergent properties; divergent properties. Part 3 Tourism as alanguage of social control: tourism as a language of social control in theprototypical forms of tourism; tourism as a language of social control incontemporary tourism; the linguistic underpinnings of tourism as a languageof social control; tourism as a language of social control in promotionalmaterial; tourism as a language of socia control in hotels and resorts;tourism as a language of social control in touring. Part 4 The media of thelanguage of tourism: media classification schemes; a new method ofclassification. Part 5 Techniques of the languages of tourism: verbaltechniques; visual techniques; verbal and visual techniques combined. Part 6Registers of the language of tourism: many tourism themes - several registersof the language of tourism; ol' talk - the register of nostalgia tourism;spasprech - the register of health tourism; gastrolingo - the register offood and drink; greenspeak - the register of eco-tourism.