内容

目次

Professional dedication, reflections by Louis P. Bucklin, reflections byLouis W. Stern; personal dedication; dimensionalizing marketing channelenvironments, Ravi Singh Achrol; using key informants in marketing channelsresearch - a critique and some preliminary guidelines, James R. Brown andRobert F. Lusch; structural power in channel relationships, Nermin Eyubogluet al; some fundamental conceptual issues in intrachannel power research,John F. Gaski; relational exchange, contracting norms and conflict inindustrial exchange, Patrick J. Kaufman and Louis W. Stern; coordination inthe marketing channel, Kevin M. McNeilly and Frederick A. Russ; externalinfluences on channel relationships - lessons from a negotiation lab, Sejo Ohet al; a preliminary model of relationship termination in marketing channels,Robert Ping and F. Robert Dwyer; horizontal and vertical alliances inindustrial marketing channels, Torger Reve; power and influence in marketingchannel research - observations on the state of the art, Louis W. Stern andLisa K. Scheer.