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Strategy and Performance of Foreign Companies in Japan.　

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発行年月	1994年06月
出版社／提供元	F.A. Praeger, Inc.
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	hardcover
ページ数／巻数	326 p.
ジャンル	洋書／人文科学／人文科学一般／人文科学一般
ISBN	9780899308999
商品コード	0209443095
本の性格	学術書
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209443095

内容

Suggesting that it is an unfounded myth that the Japanese market isunprofitable for foreign companies, this study aims to show that the majorityclassify themselves as successful, (only six percent failed). Practicalconclusions are offered to those who plan to invest in Japan.

Executive Summary; Studying Foreign Companies in Japan; JapaneseEconomy; Successful Foreign Companies in Japan; Investment and ManagementStrategies; Human Resource Management Strategy; Marketing Activities ofForeign Companies; Production and Research and Development; Key SuccessFactors and Advice to Foreign Companies; Implications. Appendices:Questionnaire for Survey Study; Statistical Tables; Acknowledgments toParticipating Foreign Companies in the Survey, Ministries, Banks, andIndustrial Associations.

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