著者紹介

内容

目次

Introduction - iconicity as a creative force in language use. Part 1General: why iconicity?; action, speech and grammar - the sublimationtrajectory; creating the world in our image - a new theory of love ofsymmetry and iconicist desire; on semiotic interplay - forms of creativeinteraction between iconicity and indexicality in 20th-century literature;iconicity in literature - 18th- and 19th-century prose writing. Part 2 Soundand rhythm: what, if anything, is phonological iconicity?; imagination byideophones; iconicity and beyond in "Lullaby for Jumbo" - semiotic functionsof poetic rhythm. Part 3 Letters, typography and graphic design: alphabeticletters as icons in literary texts; "Singing is Silence" - being and nothingin the visual poetry of E.E. Cummings; iconicity and divine likeness - GeorgeHerbert's "Coloss. 3.3"; iconic rendering of motion and process in the poetryof William Carlos Williams; graphological iconicity in print advertising - atypology; iconicity in the digital world - an opportunity to create apersonal image?. Part 4 Word-formation: diagrammatic iconicity inword-formation; iconicity in brand names. Part 5 Syntax and discourse: on therole played by iconicity in grammaticalisation processes; iconicity, typologyand cognition; the iconic use of syntax in British and American fiction;linguistic expression of perceptual relationships - iconicity as a principleof text organization (a case study).