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Acknowledgments The Bribed Soul 1. Too Cool for Words This Typeface IsChanging Your Life The Neo-Calvinists Timekeeping Is Money In LivingB&W Honest Engine Avant-Hard Sell Guess Again The LifestyleLifestyle On Background The Fat Lady Sings It's the Rote Thing to DoTitular Head Listless is More Local Anesthetic Bookends, Pods, andPiggybacks The Sound of Nine Ads Hyping Sneakers and Nothingness HeavenCan Bait Burying Messages 2. Corporate Image Adjustments Soldiers ofFortune Born-Again Dow Real Forced Mr. Liberty Hands DownTouch-Feely, Inc. Defense Spending Rock of Agents Car-nal KnowledgeBig Apple Mass Mascot Takeover Makeover Anxiety Calls Bull God'sLittle Agency The Tie-Ins that Bind The Brand with Two Brains Whom MaBell Tolls Beam Me Up Let's Face It Getting Carded Gotta Hack It 3.Real Problems, Surreal Ads Du Pontificates Point of Purchase Forget theDead Babies Uniform Standard Where the Boycotts Are 30 Seconds OverWashington A Piece of the Wall Don't Leave Romania Without It The Faceof the People Stay Hungary Puff Piece Toxic Moxie Hawking War GreenMonsters War Is Bell Watts Nuke? Ad-Free Ads In the Red Again TheOff-Road to Rio 4. Our Bodies, Our Sells At the End of a Sentence The New,1985 Crotch The Sound of Sexism A Hard Man is Easy to Find Wipe OutWild Thing, I Think I Smell You Women Will Be Gals Flow Jobs The TradTrade Cockers Ragtime Getting Olayed Leggo My Ego Demagaga Friendof Faux Operation Miscue Fear of Buying Boys Under the Hood 5. Shock ofthe Hue Down and Out on Mad Ave Little White Lies Constructive EngagementRing Cri de Coors Gut Reaction Cereal Rights Rube Barbs Addictionsand the Drug War Shock of the Hue Be-Twixt and Be-Tween Rubber SoldBash & Cash Buy-It Riot Logo-rrhea Generation X-Force 6. TheSponsored Life On the Rox Rock Rolls Over Jean Pool Inner TubeDesperately Selling Soda The Afterschlock Hip Hop TV in Its UnderwearLemon-Fresh Apocalypse Miles to Go Modern Times Adblisters TVTV NewWord Order Everything Must Go The Ad Mission Pop Culture Index