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The Internet Age of Competitive Intelligence.　cloth　288 p.

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発行年月	1999年01月
出版社／提供元	F.A. Praeger, Inc.
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	hardcover
ページ数／巻数	240 p.
ジャンル	洋書／社会科学／経営学／マーケティング
ISBN	9781567202045
商品コード	0209858041
本の性格	学術書
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209858041

内容

A reflection on the topic of competitive intelligence (CI). It reviewsproblems in the development of CI since the 1980s, discusses the impact ofthe Internet and the rise in use of other secondary sources, and draws fromthe growing body of CI information, knowledge and literature.

Who is Using Competitive Intelligence? Where is Competitive IntelligenceNow?; What has Happened to CI? A New Era of Business Research - Ten YearsAfter; the CI Process - and its Problems; Needs Determination for CI Researchand Analysis; Collection Issues -Research Strategies and Techniques; the Risein Importance of Secondary Sources; Using Online Databases; How to Use theInternet; Effective CI Techniques to Supplement Secondary Research; Analysis;Presentation and Dissemination; Legal and Ethical Issues; Securing andProtecting Competitively Sensitive Information; Management Issues;Operational Issues.

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