内容

目次

Part 1 Mass media - an overview: the origins of the mass media in theUS; new technologies and the future of the mass media; how communicationworks. Part 2 Print: the newspaper business; structural pluralism, intermediacompetition and the growth of the corporate newspaper in the United States;an American in Paris; magazines today. Part 3 Radio and recording:specialization and competition in radio today; meanings of radio to teenagersin a niche-programming era; talk radio and community - Howard Stern and RushLimbaugh; the popular music business industry in transition; orality andtechnology; the emotional use of popular music by adolescents. Part 4 TV andvideo: commercial TV; public service broadcasting; cable TV; chips, flags andwarnings - the environment of controversial television programming; videocriticism; the impact of newer television technologies on televisionsatisfaction. Part 5 News: TV; news - how it works; how free are reporters?;sensationalism vs. public affairs content in local TV news; how to watch TVnews. Part 5 Regulation: mass media ethics; mass media and the law; libel;toward a unified regulatory structure for the delivery of broadbandtelecommunications services. Part 6 Issues - sex and violence: indecencystandards; sex and indecent language on prime time TV; sex and violence inslasher films; media violence and audience behaviour. Part 7 Issues - raceand gender: race, ethnicity and the mass media; African American women onprime time TV; sexism and the media; gender stereotypes in MTV commercials -the beat goes on.