内容

目次

Part 1 Emerging markets: the end of corporate imperialism, C.K.Prahalad, Kenneth Lieberthal; why focused strategies may be wrong foremerging markets, Tarun Khanna, Krishna Palepu; competing with giants -survival strategies for local companies in emerging markets, NirajDawar, Tony Frost; troubles ahead in emerging markets, Jeffrey E.Garten. Part 2 Europe and Asia: managing in the Euro zone introduction,Nicholas G. Carr; Asia's new competitive game, Peter J. Williamson.Part 3 Corporate strategies: the rights mind-set for managinginformation technology, M. Bensaou, Michael Earl; group versus group -how alliance networks compete, Benjamin Gomes-Caceres; making the mostof foreign factories, Kasra Ferdows; building effective R&Dcapabilities abroad, Walter Kuemmerle; the right way to manage expats,Stewart Black, Hal B. Gregersen; clusters and the new economics ofcompetition, Michael E. Porter; thriving locally in the global economy,Rosabeth Moss Kanter. Part 4 Leadership: fast, global, andentrepreneurial - supply chain management, Hong Kong style - aninterview with Victor Fung, Joan Magretta; growth through globalsustainability - an interview with Monsanto's CEO Robet B. Shapiro,Joan Magretta; unleashing the power of learning - an interview withBritish Petroleum's John Browne, Steven E. Prokesch. Executivesummaries.