内容

目次

Preface; Chapter 1: Value Sweep; The Expanded Toolkit; Chapter 2: WhenThere's Cashflow and Visibilty - DCF; Jump Start: The DCF Business Model atKPMG; Chapter 3: Value, but no Cashflow - Real Options; Jump Start: RealOptions at Amazon.com; Chapter 4: Today's Investment Opens Doors - Follow-onOptions; Jump Start: A Merger to Enable Follow-On Options at AnadarkoPetroleum Corporation; Chapter 5: Will the Firm Survive? - Private Risk inEarly-Stage Growth Opportunities; Jump Start: Venture Capital ValuationBenchmarks; Jump Start: The Value of Public Company Startups; A Sweep of theTerrain of Opportunity; Chapter 6: It Takes More than an Idea: The ValueIntellectual Property (IP); Chapter 7: Film Studios: An IP-Based BusinessModel; Chapter 8: Using E-Commerce to Capture the Value of a Market; Chapter9: Firing Up the Growth Engine at an Established Company