目次

Preface 1. Going Global - Theoretical Bearings. 2. Process and Product -The Global Trade in Television Programmes. 3 . Policy Interventions-Promoting British Exports. 4. British Players in the InternationalMarketplace. 5 . Collaboration and Emulation - The American Connection. 6 .You Can't Sell Everything European Particularities. 7. Old Friends and NewMarkets - Australia, New Zealand and East Asia. Conclusion