著者紹介

内容

目次

Translation and the formation of cultural idenities, Lawrence Venuti;debate - the concept of ethnocentricity, foreignizing verusdomesticating, editorial limitations, translation strategies, thevalidity of the nercissistic concept, translation and the market,problems of dichotomies, translation and social change, practicaloptions for implementing these; translation and advertising - goingglobal, Candace Seguinot; debate - cultural taboos in translatingadvertising, redefining the role of the translator, legal problems,training and educational implications, incorporating translation intothe production process, marrying the academic and the practical;educating the public and improving the status of translation.