目次

Preface xiii Guide to Readers xx Part I Private Sector and Poverty:Progress During 2004-2009 1 New Introduction: Private Sector and Poverty:Progress During 2004-2009 3 Part II The Original Text of the Book 25Chapter 1 The Market at the Bottom of the Pyramid 27 Chapter 2 Productsand Services for the BOP 47 Chapter 3 BOP: A Global Opportunity 73Chapter 4 The Ecosystem for Wealth Creation 89 Chapter 5 ReducingCorruption: Transaction Governance Capacity 103 Chapter 6 Development asSocial Transformation 125 Part III CEO Reactions to the Concept and theBook 141 Microsoft 143 Bharti Airtel--Empowering the Villages of India145 Reuters Market Light and The Fortune at the Bottom of the Pyramid 147Royal DSM 151 ING 153 GlaxoSmithKline 157 Unilever 159 PhilipsElectronics--Improving Health and Well-Being at the Base of the Pyramid 161University of Maastricht 165 Acumen Fund 169 Part IV Case Studies and CEOComments 171 Jaipur Rugs: Connecting Rural India to Global Markets 175Casas Bahia: Retail for the Poor 207 CEMEX: Homes for the Poor 219Hindustan Unilever: Lifebuoy Soap 249 Hindustan Unilever: Iodized Salt(Annapurna Salt) 261 Jaipur Foot: Prosthetics for the Poor 275 AravindEye Care: The Most Precious Gift 283 ICICI: Financial Services for the Poor299 ITC e-Choupal: Technology for the Poor 321 Voxiva: Health Alerts forAll 345 E+Co: Energy for Everyone 357 Biographies of the Researchers andWriters of the Success Case Studies from The Fortune at the Bottom of thePyramid 373 Part V Video Clips (on CD) Jaipur Rugs Casas Bahia CEMEXAnnapurna Salt Hindustan Lever Limited Jaipur Foot Aravind Eye Care ICICIBank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Index385